Press launch screen content

Solarin luxury phone / Sirin Labs

This futuristic high security luxury phone required cutting edge innovative brand content to get a press audience excited about its launch to market. 

My client, Inca Productions, entrusted me to deal direct with their client Sirin Labs. The major challenge was they had no existing video assets so all content was created in just 3 weeks integrating 2D AE, and Cinema 4D with live action and stills to create stunning graphics showcasing this exciting new tech, which was presented on a wide angle, triptych screen and accompanied by specially designed soundtrack. The event was held to showcase the meticulous design, ground-breaking technology and exquisite materials of the precision-engineered handset to major business leaders, celebrities and VIP guests to the global market.

Guests included Hollywood royalty Leonardo DiCaprio, Tom Hardy and supermodels Irina Shayk and Sara Sampaio, and was covered by global press and channels including CNN who reported live from the exclusive event.