2015 World Rugby Awards
With London as hosts to the 2015 Rugby World Cup, my creative challenge was to launch the new ‘W’ icon of the World Rugby Awards through the design, staging and event production of this prestigious sporting event.
We installed a larger than life projection canvas with the giant ‘W’ icon built out from the screen. The ‘W’ was then projection-mapped with bespoke animated content, giving the illusion of it breaking out of the stage set. The ‘W’ was also incorporated into the floor of the stage design, mirroring the powerful effect.
Me and the team provided all the moving image content for the night including the dramatic opening film, the new animated logo identity, numerous category award stings, animated name slides and beautifully evocative holding screen looks.
The event was attended by a star-studded guestlist of 1500 from the world of sport and celebrity, including the newly crowned Rugby World Cup champions, New Zealand and was also broadcast on Sky Sports 2.
“A very sincere thank you for your months of hard work on delivering the biggest and best World Rugby Awards. I’ve received rave reviews on the staging of the event and how slick and professional the show was which is largely down to your efforts and attention to detail.”
Bree Hassanein, Brand and Events Manager, WRA