‘The World’s First 4-Dimensional Experience’, widely regarded as the most famous example of projection mapping globally. Certainly one of the earliest uses of this technology for marketing purposes. Designed to celebrate 10 years of e-commerce, the show was the ultimate fusion of fashion, art and technology.
We shut down streets and brought flagship stores in New York and London to life with giant models, polo ponies and products within an exquisite 3D projected environment. Raining scent added the fourth dimension.
The show was then remodelled to run for a month at KaDeWe in Berlin, the second largest department store in Europe after Harrods. The vast central atrium was transformed in a matter of minutes into an theatrical cinematic space captivating shoppers and immersing them in the exquisite world of Ralph Lauren.
Results:
The project brought the stores and brand to the world’s attention, went viral in 187 countries within 24 hours and achieved a global media reach of over 700,000,000 OTS.
