The challenge from Mischief PR was how to celebrate the arrival of the game Disney Infinity 2.0: Marvel Super Heroes at Hamleys in an exciting memorable way.
Me and my team created an engaging 2 minute film featuring giant holographic super heroes escorting the precious cargo as it made its way across central London.
A 36-foot tall hologram of fan-favourite the Hulk was seen raising Tower Bridge to ensure safe passage along the Thames. This hologram was created on a barge and shot real-time in camera and not faked in post.
