Me and my team were briefed by CAA and Jaguar UK to serve up a high-octane Virtual Reality experience at London’s Waterloo Station and Goodwood Festival of Speed as part of the #FeelWimbledon campaign to showcase the new Jaguar F-PACE.
We designed and created a spectacular, spherical, virtual reality experiential booth, which was both beautiful to look at and gave passers-by the chance to step into the shoes of British no.1 Andy Murray. In order to make the solitary VR experience visible to a wider audience, we designed the stand with built-in state-of-the-art translucent LED screens displaying brand messaging.
Results:
2 million views of the online 360 version
10,000 visitors to the VR experience
20,000 cardboard given away
111% increase in website visits
