Birra Moretti was struggling to get its voice heard in the crowded UK beer market. Working with Aesop, we used the brand's authentic heritage to tell the story of the real Italy. Bringing Tuscany to Soho via a live satellite link and Mediterranean styling, Londoners had the opportunity to dine alongside Italians in real time and experience a truly authentic and delicious Italian menu at the Moretti table.
Results:
Birra Moretti is one of Heineken's fastest growing brands with over 30% volume growth for the last few years.
